![]() Our social media investigators often hear this question: Is it possible to trace online accounts? Unfortunately, the only real answer is: it depends. Can You Trace Fake Social Media Accounts? If you have a large following, we advise you to constantly scan your account(s) with the right tools like Botometer to get rid of fake followers. But if your brand has thousands of followers, this process becomes a lot trickier. If you only have a few hundred followers, you can easily find, unfollow, and report these fake accounts. Make it harder to segment your audience and create effective social media ad campaigns.Damage your credibility if a prospect looks at your follower list and finds out that a good chunk of your followers are, in fact, not people at all.While these bot accounts may not harass you repeatedly or leave divisive comments under your posts, they do harmful things like: At first glance, these bots merely inflate your follower count but don’t actively cause trouble. On the flip side, you have fake social media accounts that follow your real brand account. This can destroy your reputation, reduce your followers, and ruin your brand. This makes it easy for them to promote your products or services to people, and collect their money with zero intention of delivering the offerings. People who create fake accounts to impersonate your brand can trick your followers into thinking that they’re your brand. It’s important to watch out for them on two fronts: fake accounts that impersonate your brand and fake accounts that follow your real brand account. How Do Fake Accounts Affect Your Brand?īrands of all sizes and industries need to be wary of fake social media accounts. Even some minor platforms (Quora, Tumblr, etc.) and dating apps have fraudsters pretending to be other people. Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, and Snapchat) are plagued with fake accounts. Most, if not all, of the major social media platforms (i.e. To leave false reviews or complaints about brands and their products/services.To spread false information – usually political – and hate speech.To extort money from your followers through scams (usually by pretending that the original owner of the account is in trouble and needs donations).Scammers create fake social media accounts for various reasons, including: The latter is mainly used to describe accounts run by people to praise themselves and criticize others. ![]() These accounts are usually called imposter accounts or sock puppet accounts. What are Fake Social Media Accounts?įake social media accounts are profiles that are either not associated with a real person or are created with an actual person’s personal information without their consent. ![]()
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